The Times Square honor is of particular significance because of the high visibility it offers. This visual celebration has appeared at regular

intervals on 2 monitors attached to the landmark skyscraper in Times Square This structure is in what is considered the busiest area of Manhattan.

Approximately 330,000 people pass through Times Square daily, many of them tourists;

while over 460,000 pedestrians walk through Times Square on its busiest days.

One of the world's busiest pedestrian intersections, it is also the hub of the Broadway Theater District and the world's entertainment industry.

Times Square is one of the world's most visited tourist attractions, drawing an estimated 50 million visitors annually.